Does the title confuse you?
If so don’t be surprised, today’s blog is all about how MOMO (yes, the steering wheel and seat company) has started a wheel industry take over. In the 1990s and 2000s, MOMO was cutting edge, both on the track and in the streets. Nearly every racecar had a MOMO steering wheel and serious wheel enthusiasts had their Trucks and SUVs rolling on 20 or 22-inch MOMO wheels. Since then MOMO wheels has gone fairly dormant only being sold in European markets for Winter type wheels. Until now, in January of 2017, the ink was still fresh on the contract sealing the sale of Weld Wheels to MOMO (Cisneros Corp). In our recent trip to SEMA, it was very much a shock and awe sort of experience to see the iconic brands all together under the umbrella of MOMO/Weld. Simultaneous to the purchase of Weld by MOMO, Weld was also purchasing Forgestar. Making this year’s MOMO/Weld Group the most powerful assimilation of wheel companies I have ever seen. All this makes us very excited to sell their products and see where the brands might go, with more engineering and development power than ever before.
At the top of the line is ADV.1 Wheels
ADV.1 IS THE NICEST WHEEL YOU CAN BUY. Period.
A wildly impressive wheel brand. The MOST advanced technology in the wheel industry is developed and made by ADV.1. From a partnership with Dymag Carbon Fiber wheel barrels to centerpieces and forged barrels made so bespoke to your car that the weight and weight distribution of the car are used in engineering the wheel. The only wheel manufacturer in the US to have a TUV test facility. ADV.1 is a moniker that will likely never be forgotten.
A new wheel line MOMO RF
Following the trend of a company in the MOMO group, Forgestar, MOMO RF is a flow forged wheel. Made from 3 concave profiles and with a wheel hat that can be cut to any offset, you can rest assured that these wheels will fit anything you can think of. The RF series will also feature all the finishes of ADV.1 and a critical attention to detail.
A tried and true brand, purchased by WELD Wheels a week before the SEMA show in 2014, CCW has proven itself as a quality forged wheel with spectacular designs and a price that is hard to ignore. I find that CCW has the perfect amount of style and race inspiration to make it a timeless design.
I have always had an affinity for the Forgestar brand, simply put you can not beat the Forgestar experience for the money. Simple ordering system, 3 prices per diameter of the wheel. Standard concave, Deep Concave, Super deep concave. Custom cut offsets, nice choice of finishes, and an INCREDIBLE order tracking system for both current inventory and order process tracking. The technologies that make Forgestar our favorite are quickly finding their way into the rest of the MOMO Group catalog.
Started by Greg Weld, a famous Dirt track racer, WELD Wheels are the most trusted name in racing. From 330mph Top Fuel dragsters to your daily driver, WELD Wheels knows how to engineer safety and strength into all their wheels.
A new coming from the WELD Group for Trucks, SUVs, and Offroad.
Each wheel offered in 20, 22, or 24-inch Diameter and 12 or 14 inch wide options. Custom finishes, and offsets. all Machined from Aluminum billets in Kansas City. These are sure to spark some interest in the Truck world.
Its pretty clear the MOMO/WELD group have one thing on their mind… Domination of the wheel industry. With this many great minds under one umbrella, no one can guess what might be the next big development in the wheel industry. One thing is certain and its that DH Designs is excited to sell these lines and we hope you are too!