Cragar, Dayton, Niche, Forgiato, these names spanned decades of wheel trends, but today I want to dicuss a brand on the rise.
Many of you know Forgestar from its incredible modular ordering system and affordability for totally tailored wheel specifications. To really understand what Forgestar is you have to know what it was. Think back to the early 90s, a much more simple time. The Olson twins were just born, The Fresh Prince of Bel Air was in full swing and wheels were small. It wasn’t until 1996 that the 20 inch tire was released by Pirelli. Wheel styles weren’t of the 90s, most everyone bought old wire spoke Daytons or a Mag style wheel like from the 60s or 70s. With the rise of cell phones, bling, and MTV brought a new need and market for big, stylin’ wheels, and the market reacted. By the late 90s, 20 inch wheels were all the hype! And all the money, some sets of just tires costing in excess of $3000. Companies like Lorenzo, Niche, Giovanni, Ultra, Enkei, and MOMO captured this market and grew to what is now a wheel empire out of this blossoming niche market.
As the 2000’s rolled around, so did the demand for bigger,even more unique designed wheels. This spurred the creation of the 3 piece wheel, borrowed from BBS who pioneered the 3 piece wheel in the 70s. Until now, these multipiece wheels had been exclusive to racing applications and never been much larger than 18 inches or so. Making 3 piece wheels for style made perfect sense, as it allowed each piece to be forged or milled to the exact offset and provided much more detail than a cast wheel ever could. With the strength came the possibilities of even larger diameter without fear of cracking or unstable spoke design. This new wave of multipiece wheels brought many companies to the table, many who hadn’t been in the business before but knew their way around a machine shop and knew how to construct cool, new wheels. But this wave was bigger than the market could support and many names got lost in the sea of new companies. iForged was one of these companies, competing in a ever growing market they knew it was going to take more than a few nice wheel styles and competitive pricing to grab a buyers attention.
With competition on the mind, in 2009 iForged Wheels started a subsidiary company called Forgestar, the main goal of Forgestar was to bring all the customization and modulability of a multi piece wheel to a price point that most enthusiasts could live with.They did this by using a new and innovative process called “Rotary Forging”.
SKIP TO 3:50 to see a good example of this process
This manufacturing technique allowed them to make varying concave faces and widths. While still letting these blanks sit until the customer had placed their order for exact offset, bolt pattern and center bore. An added benefit to this was the availability of not having to bulk order a set order of specific wheels and finishes, allowing the customer to choose virtually any finish. By 2011 Forgestar was offering a 12 inch wide forging. In 2012 offering a Super Deep Concave option, a staggering 3.5 inch concave from center cap to wheel lip. The innovations kept coming, in 2013 they released the world’s first Modular construction 2 piece Rotary Forged wheel. This wheel is called the M7.S which features a traditionally forged inner barrel and a Rotary Forged face. By 2016 Forgestar had enter into the drag wheel market, making them the first Rotary Forged drag race specific wheel, with offerings in 15 and 17 inch diameter. What had started by iForge as a way to reach a bigger market, had become 10 time larger than the Multipiece company could have ever been. As of 2017 Forgestar has been sold to WELD racing and companies. Where will this venture lead Forgestar? What new innovations will they achieve with the help of WELD? Who knows, keep a eye on them to find out!
I wanted to write about Forgestar today to bring some attention to the great variety of product they sell. Forgestar has started a somewhat annual sale called the “Fall Classic Sale” which grants a $200 rebate to each set of wheels sold so long as the wheels are 18″-22″ diameter. This rebate offer is good til October 11th and can be compounded with our normal percentage discounts. Contact us at DH Designs to take advantage of this rebate. Sales@Dashengst.com or (405) 256-8156
For your viewing pleasure here are some customers Forgestar equipped cars!